Pass4sure Salesforce Marketing-Cloud-Administrator Dumps

Sample Questions

Marketing-Cloud-Administrator Sample Question 1

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store. What should NTO do to create this audience? 

A. Measures 
B. SQL Queries 
C. Data Filters 
D. Journey 

ANSWER : A

Marketing-Cloud-Administrator Sample Question 2

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved? 

A. Child business unit SFTP user should be created 
B. Copy the parent SFTP user into each child business unit 
C. Each business unit should have multiple SFTP users 
D. All child business units should have an individual SFTP user

ANSWER : D

Marketing-Cloud-Administrator Sample Question 3

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created? 

A. Content Builder Settings
B. Emails Studio Settings 
C. Account Settings 
D. Campaign Settings 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 4

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case? 

A. Subscriber Key 
B. Contact ID 
C. Member Record 
D. Data Extensions 

ANSWER : A

Marketing-Cloud-Administrator Sample Question 5

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails. What functionality would allow this? 

A. Advertising Studio 
B. Personalization Builder 
C. Web and Mobile Analytics 
D. Web Analytics Connector 

ANSWER : D

Marketing-Cloud-Administrator Sample Question 6

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting?

A. Contact Builder > Synchronized Data Extensions 
B. Automation Studio > File Transfers 
C. Contact Builder > Data Sources 
D. Email Studio > Synchronized Data Extensions 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 7

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

 A. Contact Builder > All Contacts > Email 
B. Analytics Builder > Reports > Email Send Report 
C. Email Studio > Email > Tracking > Sends 
D. Studio > Email > Subscribers > All Subscribers 

ANSWER : B

Marketing-Cloud-Administrator Sample Question 8

Northern Trail Outfitters has noticed an issue with their sends today. Which two links in Setup Home could be used to troubleshoot the issue?! Choose 2 answers 

A. Create Support Case 
B. Failed Sends 
C. Help and Training 
D. System Status 

ANSWER : C,D

Marketing-Cloud-Administrator Sample Question 9

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? 

A. Deploy Multi-Org with a single Marketing Cloud Account 
B. Deploy separate Publication Lists for each region within one account
 C. Filter data view permissions at the subscriber level 
D. Separate regions into business units and apply Subscriber Filters 

ANSWER : D

Marketing-Cloud-Administrator Sample Question 10

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send. Which feature would the admin use to meet this requirement? 

A. Tokenized Sending 
B. List Sending 
C. Field Level Encryption. 
D. Distributed Marketing Sends

ANSWER : A

Marketing-Cloud-Administrator Sample Question 11

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account? 

A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used. 
B. Use a third-party system to identify and delete duplicate Contact Keys. 
C. Strategically control the Contact Key values and tie records together across channels using this key. 
D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush. 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 12

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers 

A. Business users can select any email at time of send. 
B. Default options can be set up for the greeting in the email. 
C. A journey can be connected to one or more Campaigns. 
D. The DM administrator Profile is required to access Distributed Marketing.
 E. Messages can be sent to Contacts, Leads, and Person Accounts. 

ANSWER : Answer: A,C,E

Marketing-Cloud-Administrator Sample Question 13

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units. How would the admin assign users to the business units? 

A. Give permissions to users at top-level account to assign their own business units. 
B. Search for the individual user, select their name, and click Manage Business Units. 
C. Search for the individual user, select their name and click Edit Business Units.
 D. Re-import the users to update their assigned business units 

ANSWER : D

Marketing-Cloud-Administrator Sample Question 14

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity 
B. Data Extract Activity 
C. File Transfer Activity 
D. Decryption Activity 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 15

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity 
B. Data Extract Activity 
C. File Transfer Activity 
D. Decryption Activity 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 16

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers 

A. Goal target statistics are stored in a data extension. 
B. Goals are created to evaluate journey performance. 
C. Goals can act as exit criteria. 
D. Contacts are evaluated against the goal after a wait activity. 
E. Each contact is assigned an individual goal.

ANSWER : B,C,D

Marketing-Cloud-Administrator Sample Question 17

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form? 

A. MobileConnect 
B. Content Builder 
C. Smart Capture 
D. Profile Center 

ANSWER : C

Marketing-Cloud-Administrator Sample Question 18

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in? 

A. Delete the campaign manager's user and create a new user 
B. Disable the campaign manager's user and create a new user 
C. Transfer the campaign manager's permissions to a new user 
D. Deactivate the campaign manager's license and assign it to the new user 

ANSWER : B

Marketing-Cloud-Administrator Sample Question 19

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email? 

A. Edit permissions and Grant permissions to Send 
B. Edit permissions and deselect Deny for Email Sending
C. Add the Role Marketing Cloud Channel Manager 
D. Remove the Marketing Cloud Viewer Role 

ANSWER : A

Marketing-Cloud-Administrator Sample Question 20

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? 

A. MobilePush was enabled by mistake, which consumes Super Messages when not in use. 
B. Each email consumes five super messages when sending below a certain threshold. 
C. The majority of NTO’s subscriber base is in the United States.
D. A multiplier is applied to each SMS message based on the destination country 

ANSWER : B

Marketing-Cloud-Administrator Sample Question 21

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this? Choose 2 answers 

A. Edit the entity Verification Settings 
B. Enable IP Whitelisting 
C. Add a Domain to the Export Email Whitelist 
D. Enforce Export Email Whitelist 

ANSWER : C,D

Marketing-Cloud-Administrator Sample Question 22

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should NTO take? 

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder. 
B. Create a user-initiated message to logged-in customers to send once the website is restored. 
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. 
D. Create and send an apology email that includes a discount for a future purchase to all customers 

ANSWER : B

Marketing-Cloud-Administrator Sample Question 23

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns. What feature should be recommended? 

A. Einstein AI
 B. Interaction Studio 
C. Datorama 
D. Google Marketing Platform

ANSWER : C

Marketing-Cloud-Administrator Sample Question 24

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? 

A. Overwrite 
B. Add Only
 C. Add/Update 
D. Update Only 

ANSWER : C