Pass4sure Salesforce Marketing-Cloud-Email-Specialist Dumps

Sample Questions

Marketing-Cloud-Email-Specialist Sample Question 1

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

A. Automation Studio > Activities 
B. Content Builder > Recent Sends 
C. Email Studio > Overview 

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 2

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops. When the Automation runs, the files are often empty and data points are not available for processing. Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A. Verification Activity 
B. Skip Automation 
C. Wait Activity 

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 3

Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.

A. The Update Contact Activity us used to make status updates. 
B. The Update Contact Activity Is used to make status updates. 
C. The entry sources data extension has a primary key and subscriber key. 

ANSWER : A

Marketing-Cloud-Email-Specialist Sample Question 4

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended. Which Activity should be configured in Automation Studio to help?

A. Send Email 
B. Verification 
C. Wait 

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 5

Northern Trail Outfitters (NTO) has a new product launch. Which tool should enable NTO to easily target the most loyal subscribes? 

A. Path Optimizer 
B. Google Analytics Audience 
C. Einstein Engagement Scoring 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 6

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?

A. Make the call-to-action button that links to the feedback form bigger and with red background 
B. Replace call-to-action with interactive Email Form 
C. A Salesforce Survey block called in by an AMPscript function. 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 7

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A. Test Send 
B. Content Detective 
C. Subscriber Preview 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 8

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Manager Files in File Transfer. 
B. Specify character encoding in import file. 
C. Configure Field-Level Encryption in import file. 

ANSWER : A

Marketing-Cloud-Email-Specialist Sample Question 9

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A. Bounce Mail Management  
B. Auto-Suppression Lists 
C. List Detective

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 10

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?

A. Einstein STO Activity
 B. Wait Until Activity 
C. Engagement Split 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 11

A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded? 

A. Test sends are rot recorded on the Send Log Data Extension. 
B. The send exceeded the maximum test send threshold. 
C. A subscriber was not selected in the Subscriber Preview tab. 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 12

A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this? 

A. Use Journey Builder to build an audience using Ad Studio. 
B. Web Studio to capture Query parameters from social media link. 
C. Use an interactive form from email Studio to collect this information 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 13

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails. What should be configured to accomplish this request? 

A. Sender Profile 
B. Delivery Profile 
C. Send Classification 

ANSWER : A

Marketing-Cloud-Email-Specialist Sample Question 14

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

A. Schedule report and email file to the director. 
B. A Schedule report and email the link to download. 
C. Schedule report to export as a web page. 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 15

Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement. NTO wants to identify business unit in each of its links. Which personalization string should be appended as a parameter?

A. Option A 
B. Option B 
C. Option C 

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 16

A. In Send Management, add the word TACO to the Auto-Suppression Rules.
B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
C. In Send Classifications, delete TACO from the available classification options.

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 17

A. Export the journey email analytics.
B. Define a goal for each journey.
C. Review opens and clicks activity summaries.

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 18

A. Automation Studio
B. Behavioral Triggers
C. Journey Builder

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 19

A. SQL activity using data views
B. Audit Trail extract
C. Tracking Data extract

ANSWER : A

Marketing-Cloud-Email-Specialist Sample Question 20

A. Select the Edit Globally permission option.
B. Select the View and Send permission option.
C. Make a copy in each business unit to allow local edits.

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 21

A. Filter the data based on a specific date range.
B. Use Einstein engagement scores to identify affected users.
C. Query the data using a specific date range parameter

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 22

Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policy

ANSWER : C

Marketing-Cloud-Email-Specialist Sample Question 23

A. From Address Management
B. Delivery Profile
C. Sender Profile

ANSWER : B

Marketing-Cloud-Email-Specialist Sample Question 24

A. Verification Activity
B. Skip Automation
C. Wait Activity

ANSWER : A