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Sample Questions
Marketing-Cloud-Account-Engagement-Specialist Sample Question 1
A. The marketer archives the prospect, but cannot permanently delete their data.
B. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
D. The marketer archives the prospect and then
selects "Permanently Delete" from the recycle bin.
ANSWER : D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 2
A. An error message is displayed on the form preventing the prospect from submitting
B. A new prospect is created even though the prospect had previously been permanently deleted.
C. No new prospect is created because the prospect had previously been permanently deleted.
D. The submission of the form retrieves and restores the previously deleted prospect information including activities.
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 3
Completion Actions are retroactive.
A. True
B. False
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 4
A. Completion actions based on email link clicks only execute once per prospect.
B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C. Completion actions based on email opens will retroactively apply if added after the email send.
D. Completion actions based on image file downloads only execute once per day.
ANSWER : A,C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 5
A. The process of determining when a prospect is ready for follow up from your sales team.
B. An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.
C. The process of determining when a prospect is ready for follow up from your marketing team.
ANSWER : A,C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 6
A. Page actions
B. Marketing Cloud Account Engagement form
C. Custom redirects
D. Marketing Cloud Account Engagement tracking code
ANSWER : C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 7
A. Landing pages
B. Form handlers
C. Forms
D. Social posts
ANSWER : A,C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 8
A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields
ANSWER : B,C,D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 9
A. Sync all your prospects to Salesforce
B. Connect with your meeting software
C. Quickly jump into the Data.com results for a prospect or their company
ANSWER : C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 10
A. The prospect will start the program over at the beginning after waiting one day.
B. The prospect will not restart the program; prospects can only process through once.
C. The prospect will start the program over at the beginning immediately.
D. The prospect will not restart the program; they have reached the maximum number of repeats.
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 11
A. A prospect has an identified email address, while a visitor does not have an identified email address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 12
A. Multi-Select
B. Checkbox
C. Dropdown
D. TextArea
ANSWER : C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 13
A. Edit the list to be available for "Email Sanding"
B. Edit the email template to make it available for "List Emails"
C. Edit the list to be available for "Email Templates"
D. Edit the email template and choose the
appropriate list
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 14
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect clicking on a tracked link in an email
D. A prospect submitting a form on a landing page
ANSWER : C,D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 15
What is the baseline grade assigned to a prospect?
A. C
B. D
C. B
D. A
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 16
A. Prospects clicked the unsubscribe link.
B. Prospects clicked the call-to-action link multiple times.
C. Prospects were removed from the recipient list after clicking the call-to-action link.
D. Prospects were deleted after clicking the call-to-action link.
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 17
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
A. Prospects will not begin the program until all existing prospects reach an end step.
B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D. Prospects will skip steps to start the program on the same steps the existing prospects are on.
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 18
A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages
ANSWER : A, D,E
Marketing-Cloud-Account-Engagement-Specialist Sample Question 19
A. Marketing Cloud Account Engagement domains
B. Tracker domains
C. Mobile domains
D. Social media domains
ANSWER : A,B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 20
A. Continuously, whenever new prospects are created.
B. Up to five times., as long as the user enables the repeat setting.
C. As many times as the user specifies when they create the rule.
D. Once, as soon as the user completes the rule creation process.
ANSWER : D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 21
A. Google AdWords
B. Bing
C. Yahoo
D. All of the Above
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 22
A. Using automation rules.
B. Using completion actions
C. None of the above
D. Using segmentation rules.
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 23
A. A third party tool
B. This is not possible
C. Marketing Cloud Account Engagement API
D. Data.com connector
E. Marketing Cloud Account Engagement form handlers
ANSWER : E
Marketing-Cloud-Account-Engagement-Specialist Sample Question 24
A. Create and publish an email template
B. Create an email template draft
C. Create an operational email
D. Create a list email draft
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 25
A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.
B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.
C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.
D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.
ANSWER : D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 26
What is a good bounce rate?
A. Less than 5%
B. More than 20%
C. Less than 10%
D. More than 10%
ANSWER : C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 27
A. True
B. False
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 28
A. Multiple users cannot edit the same email template at the same time
B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts
into one
ANSWER : B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 29
A. Tracking Code
B. Email Authentication
C. CNAME
D. IP Whitelisting
E. Using Custom Fonts
ANSWER : A,B,C,D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 30
A. Form
B. Form Handler
ANSWER : A
Marketing-Cloud-Account-Engagement-Specialist Sample Question 31
A. Sender Policy Framework (SPF)
B. Domain Keys
C. Sender ID
D. Whitelist
E. CAN-SPAM
ANSWER : A,B
Marketing-Cloud-Account-Engagement-Specialist Sample Question 32
A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
ANSWER : C
Marketing-Cloud-Account-Engagement-Specialist Sample Question 33
A. A large sync queue
B. Connector is not verified or has become unverified
C. Salesforce API limit has been reached
D. All of the above
ANSWER : D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 34
A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record
ANSWER : D
Marketing-Cloud-Account-Engagement-Specialist Sample Question 35
A. Lifecycle and Profile
B. Activities and Audits
C. Activities and Lifecycle
D. Profile and Audits
ANSWER : A
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