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Sample Questions
Marketing-Cloud-Personalization Sample Question 1
A. Einstein Recipe Ingredients
B. Campaign Targeting Rules
C. Email Campaign Rules
D. Einstein Next Best Action
ANSWER : B
Marketing-Cloud-Personalization Sample Question 2
What two fields can a web developer specify for defining a Content Zone? Choose 2 answers
A. The CSS selector of the DOM element.
B. The associated page type
C. The dimensions of the Content Zone.
D. The name of the Content Zone.
ANSWER : A,D
Marketing-Cloud-Personalization Sample Question 3
How many times can a visitor accomplish a goal in interaction studio?
A. It varies depending on the setup of the goal segment
B. Each time a visitor leaves and rejoins the goal segment
C. Only once for all time
D. No more than twice or the goal completion will no longer be counted
ANSWER : A
Marketing-Cloud-Personalization Sample Question 4
What can you learn from segment compare on the segment detail tab?
A. To understand view time purchases attributes revenue by category
B. To compare users, engagement activity and other actions across segments displayed
C. To view individual users that are part of the segment
D. To understand what campaign use the segment for targeting
ANSWER : B
Marketing-Cloud-Personalization Sample Question 5
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
A. Catalog Items
B. Promotions
C. Einstein Recipes
D. Einstein Decisions
ANSWER : A,C
Marketing-Cloud-Personalization Sample Question 6
What three things does a developer code in web template?
A. Campaign qualification rules
B. HTML and CSS for controlling appearance
C. Client side instructions for rendering
D. Set the control group percentage
E. Defining what can be configured in a campaign
ANSWER : B,C,E
Marketing-Cloud-Personalization Sample Question 7
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison report
ANSWER : D
Marketing-Cloud-Personalization Sample Question 8
A. Theoption to exclude anonymous fields on a segment export
B. The option to include all custom fields on a segment export
C. The option to include built-in fields on a segment export
D. The option to send segment data to Marketing Cloud
ANSWER : B
Marketing-Cloud-Personalization Sample Question 9
Which global template do you select and customize to provide product recommendations on the homepage?
A. InfoBar with CTA
B. Einstein Product Recommendations
C. Einstein Content Recommendations
D. Banner with CTA
ANSWER : B
Marketing-Cloud-Personalization Sample Question 10
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Exclusion
B. Ingredients
C. Booster
D. Variation
ANSWER : C
Marketing-Cloud-Personalization Sample Question 11
In which two locations in the pageType definition can a developer pass in attributes
A. Listeners
B. cashdom
C. Ismatch
D. onActionEvent
ANSWER : A,D
Marketing-Cloud-Personalization Sample Question 12
What are the components of an Marketing Cloud Personalization web campaign?
A. Email capture, homepage, and product requisite
B. Affinity, infobar, and attribution window
C. Configured recipe, visitor profile, and content window
D. Experience, template, and content zone
ANSWER : D
Marketing-Cloud-Personalization Sample Question 13
How does IS define web template?
A. A repeatable framework used to create a web campaign
B. A google Chrome Extension
C. The events and behavior of what will be captured on the websites
D. An area on your site that a developer has configured.
ANSWER : A
Marketing-Cloud-Personalization Sample Question 14
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A. Einstein recipes
B. Catalog items
C. Promotion
D. Einstein Decision
ANSWER : A,B
Marketing-Cloud-Personalization Sample Question 15
Which data feed integrates purchase data into a profile in interaction studio?
A. Interaction feed
B. Conversion feed
C. Transaction feed
D. Catalog feed
ANSWER : C
Marketing-Cloud-Personalization Sample Question 16
Which data feed integrates external system data into a user's profile leveraging identity attributes?
A. Interaction Feed
B. Catalog Feed
C. User Feed
D. Identity Feed
ANSWER : C
Marketing-Cloud-Personalization Sample Question 17
What are the two main functions of the Event API? (select 2)
A. Capture user attributes and actions
B. Process GDPR data or deletion requests
C. Return campaign responses
D. Bulk load external campaign data
ANSWER : A,C
Marketing-Cloud-Personalization Sample Question 18
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A. Recipe
B. Attribute
C. Survey
D. Promotion
ANSWER : A,D
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