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Exam Name:
Salesforce Customer Data Platform (CDP) Exam (WI25)
Exam Code:
Customer-Data-Platform
Questions:
196
Update Date
Mar 18, 2025
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Pass4sure Customer-Data-Platform dumps

Salesforce Customer Data Platform (CDP) Exam (WI25)

Sample Questions


Customer-Data-Platform Sample Question 1


Which two permission sets will allow users to access Salesforce CDP Data Explorer?

A. Salesforce CDP admin
B. Salesforce CDP Marketing Manager
C. Salesforce CDP Marketing Specialist
D. Salesforce CDP Data Aware Specialist


ANSWER : A,D



Customer-Data-Platform Sample Question 2


Salesforce CDP create automations in Marketing Cloud Automation Studio to support data

ingestion. Under which Business Unit(s) will theseautomations be created?

A. All Business Unit (Bus) in the Account including Top-level (ENT) business unit
B. All Business Units (Bus) in the account used for sending
C. All selected business unit (Bus) during mapping
D. Top-level (ENT) business unit only


ANSWER : A



Customer-Data-Platform Sample Question 3


Which of the followingcannotbe usedin Segmentation? (Choose 2)

A. Numeric Measures
B. Text Measures
C. Aggregate Functions
D. Date Time Measures


ANSWER : B,D



Customer-Data-Platform Sample Question 4


Where is value suggestion for attributes in segmentation enabled?

A. Data Stream Setup
B. Data Modeling
C. Data Mapping
D. Segment Setup


ANSWER : A



Customer-Data-Platform Sample Question 5


Which two dependences can prevent a Data Streamfor being deleted?

A. A data stream attribute is used in Segmentation
B. A data stream attribute is used in Calculated Insight
C. A data stream attribute is mapped to a Data Modelobject
D. A data stream attribute is used in Activation


ANSWER : B,C



Customer-Data-Platform Sample Question 6


Which of the following statements about CDP’s Web and Mobile Appconnector are True?

A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web apconnectors
B. Mobile and Web SDK schema can be updated to delete an existing field
C. CDP admins can seethe status of Web or Mobile connector app on the app details page
D. Any Data Streams associated with Web or Mobile connector app will be automaticallyowned -----


ANSWER : B,D



Customer-Data-Platform Sample Question 7


What is the Subject Area for any Organization, Individual, or Member in the Cloud
Information Model?

A. Membership
B. Global Account
C. Individual
D. Party


ANSWER : B



Customer-Data-Platform Sample Question 8


When setting up a data stream, which field in the recommended source schema is not
editable?

A. Data Type
B. Header Label
C. Field Label
D. Field API Name


ANSWER : B



Customer-Data-Platform Sample Question 9


When setting up a data stream, which field in the recommended source schema is not editable?

A. Standard Big Objects
B. Standard Objects
C. Custom Big Objects
D. Classic Encrypted Fields
E. Custom Objects


ANSWER : B,D,E



Customer-Data-Platform Sample Question 10


Which field intherecommended source schema is not editable?

A. Field Label
B. Field API Name
C. Header Label
D. Data Type


ANSWER : C



Customer-Data-Platform Sample Question 11


Which data model defines thecomplete set of experiences that customers go through when
interacting with a company?

A. Party Data Model
B. Journey Data Model
C. Engagement Data Model
D. Case Data Model


ANSWER : B



Customer-Data-Platform Sample Question 12


What are two benefits Customer Data Platform provides a company in relationto managing
customer data?

A. Data Stewardship
B. Unifying data silos
C. Single source of truth
D. Data Cleansing


ANSWER : B,C



Customer-Data-Platform Sample Question 13


What feature is usedin Segmentation to create relationships between the Related
attributes?(Choose one)

A. Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights


ANSWER : B



Customer-Data-Platform Sample Question 14


What is the maximum limit of the numberof records for Full Refresh Extract Method?

A. 10 million
B. 40 million
C. 50 million
D. No hard limit


ANSWER : C



Customer-Data-Platform Sample Question 15


Which two features are impacted by the Time zone setting inCDP instance?[Corrected]

A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule


ANSWER : B,D



Customer-Data-Platform Sample Question 16


Whichfunction does the Copy SOQL button perform in Data Explorer?

A. Copy SOQL for any formula fields in that object
B. Copy SOQL forthe current data view to clipboard and export
C. Copy SOQL for data export from Salesforce CDP
D. Copy SOQL for the current data view to clipboard


ANSWER : B



Customer-Data-Platform Sample Question 17


What are the two steps of data setup process in Salesforce CDP?

A. Mapingested data to existing ingested data objects
B. Map ingested data to the Data Model
C. Establish a connection with the source data via Rest API
D. Preserve data with ingestion to data lake


ANSWER : B,D



Customer-Data-Platform Sample Question 18


What must CDP admin user do first when settingup users in CDP?

A. Creates profile for each CDP user role
B. Assign permission sets
C. Configure Data Source
D. Set up each use as admin


ANSWER : A



Customer-Data-Platform Sample Question 19


What is the process of merging, cleaning and deduplicating data to a single ID mapped
back to a person?

A. Data Visualization
B. Data Unification
C. Data Cleansing
D. Data Mining


ANSWER : B



Customer-Data-Platform Sample Question 20


What are the two distinct phases of data management in CDP?

A. Data Ingestion
B. Data Actions
C. Data Modeling
D. Data Activation


ANSWER : A,C



Customer-Data-Platform Sample Question 21


How can a marketer change attribute names to matchpersonalization in an
activationtarget?

A. Set preferred attribute names when configuring activation
B. Update attribute names in the data stream configuration
C. Set preferred attribute names when configuring activation target
D. Update field names in thedata model


ANSWER : A



Customer-Data-Platform Sample Question 22


Which two options are available when configuring a segment publish schedule?

A. Manual refresh
B. Don’t refresh
C. Hourly
D. 24 hours


ANSWER : B,D



Customer-Data-Platform Sample Question 23


How does Identity Resolutionselect attributes for Unified individuals when there is ---
attribute----(Choose 1)

A. Leverage Match Rules
B. Leverage ReconciliationRules
C. Create additional Rule Sets
D. Create additional Contact Points


ANSWER : B



Customer-Data-Platform Sample Question 24


What is the primary object for an Organization, Individual, Affiliation Group, Member inthe
Cloud
Information Model?

A. Membership
B. Party
C. Global Account
D. Individual


ANSWER : B



Customer-Data-Platform Sample Question 25


What is a Customer Data Platform?

A. A platform where end users can see datacollected about themselves
B. A platform to buy and sell advertising data
C. A social media platform
D. A platform that collects and stores data aboutcustomers


ANSWER : D



Customer-Data-Platform Sample Question 26


Salesforce CDP supports these content file formats?

A. .txt
B. .csv
C. .tsv
D. .json


ANSWER : B,C



Customer-Data-Platform Sample Question 27


Aretail customer wants to bring customer data from different source and wants to take
advantages of identity resolution so that it can be used in segmentation which object
should be used for activation member?

A. Subscriber
B. Unified Individual
C. Contact
D. Individual


ANSWER : B



Customer-Data-Platform Sample Question 28


What is a key driver of value for Salesforce CDP?

A. The ability to enable integrations via api’sbetween different systems within anorganization
B. The ability to sell customer data
C. The ability to merge customerinformation from various systems to create a single view ofthe customer
D. The ability to enable seamless customer transactions


ANSWER : C



Customer-Data-Platform Sample Question 29


When setting up the data source object or schema for data ingestion what are the three
options availablein CDP?

A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data


ANSWER : A,B,D



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